This colour has been introduced as the cause colour, along with Ursa Minor, for Polar Bears International. Polar Bears International is the world's leading Polar Bear conservation charity. Their programmes research, spread awareness about and try to tackle some of the issues endangering polar bears. You can learn more here: https://polarbearsinternational.org.
This is a Mauvey-Plum base with a blue duochrome shimmer. This colour is reminiscent of twilight skies full of stars - or of snowflakes, recalling both the natural habitat of the polar bear, and of the constellation for which this shade is named.
Titanium Dioxide, Mica, Ultramarine, Manganese Violet, Iron Oxide, Zinc Oxide, Magnesium Stearate, Tin Oxide, Carnauba Wax